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Had enough of generic ads with no substance? A well-produced ad that communicates to your audience is what you need. At Hightower, our advertising videos set the pace. We don’t just make a video, we sell your product. Working with creatives and analytic experts, we will promote your business’ values.
A distinctive message that stands out from the crowd. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Turnpike Lane. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
With television advertising, you need a professional team to help you stand out. We do the whole shebang; script production, development, acting, graphics, editing and posting. Does government ad censorship bother you? Don’t be, we have a history of producing Clear cast-compliant video ads that communicate the message. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.
TV advertising allows you to build a brand your customers can endear themselves to. To convert audiences into customers, likability is important for any brand. Convincing potential customers to buy is easier when you have a friendly brand. We build likable brands at Hightower, by creating witty video ads. We have access to creatives, media buyers, planners and professional production teams. From start to air date, we can produce your whole television commercial. Here is short description of our production technique:
You can submit any briefs you may have for video ideas via email or contact us directly. A creative director will be assigned to work on the production of your video. The creative director (CD) will pick out the defining parts of your brief and develop a concept. The concept will be made to fit the message of your video. The CD will first work with the scriptwriter to produce a series of scripts for your video. The next step is a review where you will decide which script aligns best with your intended message. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. Sketching the work first simplifies the video production process. Next, the producer will proceed with scheduling and budget planning for the video production.
Video shoots may take place on site or at a studio- maybe both- but it depends on the project size. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. Rest assured, we will not delay your project or spend more time than is necessary.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The work of the editor is to develop a narrative from the rushes. It is also their job to make sure the video comes out high-quality and clearly rendered. The next stage “finessing” is then completed by the graphics and animation unit. The graphics component of the video will be determined by the budget, product, brand and your preferences. For sound score, our music library has several options to choose from. We buy them legitimately for all our video projects including yours. However, we can also compose an original score, depending on your preference. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. If you want high definition quality, we doubt you would find any in Turnpike Lane as crisp as Hightower videos. Plus, our videos guarantee good return on investment, in sales. Looking to produce a TV commercial that will blow up your phone? Contact us today
Many clients usually ask questions about our video production process We have compiled some of the most common ones below:
Yes, not too long ago, TV ads were costly, but things are different now. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.
We welcome suggestions. Hightower professionals are happy to collaborate with clients on ideas. However, the idea is just one part of the creative process. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
If you have a substantial budget, sure you can. But choosing the right fit for your business/message is critical to the success of the video ad. Even though celebrities are opinion leaders, some may be unfit to represent your business. Hiring a less popular talent will cost less and may even do a better job for your video.
Our services provide a great mix of creativity and production using our very own resources. Therefore, we don’t need to employ third-part contractors. We help you to maximise your budget by taking full responsibility for every part of the project. We have earned a reputation in Turnpike Lane for producing high-quality videos and TV ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Go to our work page a see some of our award-winning television ads.