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Tired of cookie-cutter ads that miss the mark? You deserve a great quality television ad that appeals to your audience. At Hightower, we make commercials that start conversations. We don’t just make a video, we sell your product. Our creative and critical-thinking team will push the standards of your business.
A unique story that breaks the mould. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Upper Elmers End. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Are you concerned about getting your ad through government scrutiny? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
It is easy to build a brand people can love and trust through great television advertising. The first step to selling is having a brand people will like or admire. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, our entertaining video ads will make your brand likable. We have working relationships with writers, producers, professional actors and media buyers. We can produce the entire television ad from ideation to airdate. This is a brief synopsis of how we work:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. A creative director will be assigned to work on the production of your video. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. Every concept is created to feed into the main objectives of the ad. The AD will assign a scriptwriter to create some video scripts for the project. You will be asked to choose from the scripts, the most fitting message for your business. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. It is easier to produce a video ad when you illustrate it first. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. Rest assured, we will not delay your project or spend more time than is necessary.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The raw footage will be used by an editor to build a suitable narrative. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The graphics and animation unit will further add their magical touch to the video. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. We have a solid music library for your sound score. We buy them legitimately for all our video projects including yours. But if you want, we can make a song just for your video commercial. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. At Hightower, Upper Elmers End, we pride ourselves in the crisp, clean quality of our finished videos. What’s more, our videos provide a great return on your investment (ROI). Want an email-prompting, phone-buzzing ad video? Contact us today
Many of our clients often ask questions about shooting a TV commercial for their business. We have compiled some of the most common ones below:
Sure, people once broke bank to make TV ads- but the options are different today. It is easier to find cheap media slots with many television channels available on satellite and local television networks. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Sure, you can. Creatives at Hightower are always willing to brainstorm ideas with clients. Nevertheless, suggesting ideas is just an arm of creativity. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
Sure, as long as your budget is sufficient. But choosing the right fit for your business/message is critical to the success of the video ad. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
We offer a perfect combination of creativity and production, with in-house resources. This means we don’t hire third-party contractors. Because Hightower takes full control of the whole project, you are assured of maximising your budget. We have earned a reputation in Upper Elmers End for producing high-quality videos and TV ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Visit our work page to see some of our award-winning TVC ads.