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Had your fair share of vapid, mass-produced commercials? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, our style is revolutionary. We don’t simply create videos, we also promote your business. Our creative and critical-thinking team will push the standards of your business.
A unique story that breaks the mould. For almost 10 years, we have brought SMEs in Upper Norwood closer to clients through crisp clear video commercials. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Concerned about government ad censor reviews? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.
TV advertising allows you to build a brand your customers can endear themselves to. Being a likable brand is one of the first steps to sales conversion. It’s only when your brand is likeable that potential customers are amenable to purchase. Using engaging video advertising, Hightower helps businesses build likable brands. We partner with notable creatives, ad planners, media buyers and expert producers. We can manage your TV ad from conception to airdate. This is a brief synopsis of how we work:
We welcome briefs for video ads; simply send us your piece by email Your video project will be given to a creative director to commence production The art director (AD) will formulate a creative concept from your video brief. Every idea is designed to suit the needs of the brief. The CD and a scriptwriter will work together to write some video scripts. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. Sketching the work first simplifies the video production process. Next, the producer will proceed with scheduling and budget planning for the video production.
We may decide to shoot in a studio, or a location or both, depending on project terms. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Even so, our clients always get the finished work on time- no delays.
After completion, the rushes will be issued to the post-production unit. From the raw footage, the editor will design a narrative for the ad. It is also their job to make sure the video comes out high-quality and clearly rendered. The graphics and animation team will give the video an extra touch of appeal. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. As for music, we have a rich repertoire of songs at Hightower. We will buy valid songs that best suit your video. However, if you wish, we can compose a song specifically for your video ad. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. When it comes to quality video production, no one in Upper Norwood produces like Hightower. What’s more, our videos provide a great return on your investment (ROI). Looking to produce a TV commercial that will blow up your phone? Don’t delay, send us an email now
We usually get enquiries from customers about our operations. We have listed some frequently asked questions below:
Television adverts used to be expensive, but costs vary today. With more channels on satellite and even terrestrial TV, your bargaining options as better when booking a media slot today. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.
Sure, you can. Hightower works with clients to produce ads that they want; after all, it’s your video. However, the idea is just one part of the creative process. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
Yes, we can, given you have the funds for it. You should note however, that an unfit celebrity can affect the success of your video. While a celebrity may be popular, they might not have the right persona for your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
With our own resources, we produce creative and high-quality production services. This means we don’t hire third-party contractors. At Hightower, we take complete control of our projects, so you can maximise your budget. We have earned a reputation in Upper Norwood for producing high-quality videos and TV ads. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. Go to our work page a see some of our award-winning television ads.