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Had your fair share of vapid, mass-produced commercials? You deserve professionally made TV ads that talk to your target group. At Hightower, our advertising videos set the pace. Our videos are not just videos, but compelling sales messages. Working with creatives and analytic experts, we will promote your business’ values.
A standout video the pales your competitors’ videos We have connected audiences to big and small brands in Uxbridge Moor for almost ten years with excellent TVC ads. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
To make your television advertising stand out, you need a professional video company. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Worried your ad might not pass the government appraisal? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
Advertising your business on TV creates an opportunity for customers to love your brand. Being a likable brand is one of the first steps to sales conversion. It is easier to convince people about your product when your brand is appealing. We build likable brands at Hightower, by creating witty video ads. We partner with notable creatives, ad planners, media buyers and expert producers. We specialise in producing video adverts from conception to air date. Here is short description of our production technique:
You can email or contact us directly to share a brief for a video script you may have. A creative director will be assigned to work on the production of your video. The art director (AD) will develop a smart concept from your project brief. Every concept is created to feed into the main objectives of the ad. Together with a scriptwriter, the CD will produce some scripts for your TV video, You will be asked to choose from the scripts, the most fitting message for your business. Having selected a script, a storyboard artist will draw the plot on a visual board. Sketching the work first simplifies the video production process. From storyboarding, the producer starts on the timetable of events and draws up a budget.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. However, we guarantee that your video will always be ready on schedule.
The post-production team will receive the raw-footage for final rendition. From the raw footage, the editor will design a narrative for the ad. He or she is also going to edit the video to crystal clear quality. The next stage “finessing” is then completed by the graphics and animation unit. The graphics component of the video will be determined by the budget, product, brand and your preferences. For the music, Hightower has a rich music library to choose from. A sound specialist will buy legitimate song(s) to fit into your video But we can also create an original score, based on your choice. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. At Hightower, Uxbridge Moor, we pride ourselves in the crisp, clean quality of our finished videos. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Looking to make a TV ad that will keep your lines busy? Use our online form; send us a message today
Most people like to know more about our video production technique. We have compiled some of the most common ones below:
Yes, they used to be expensive, but not necessarily so today. With more channels on satellite and even terrestrial TV, your bargaining options as better when booking a media slot today. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
This is relative, but on a case by case basis. Creatives at Hightower are always willing to brainstorm ideas with clients. But bringing an idea is only a fraction of the actual production. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
You can if you want, provided you can afford it. You should note however, that an unfit celebrity can affect the success of your video. A celebrity might be the star of the moment, but their personality may not be representative of your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
We deliver well on innovation and production, as well as our using our own equipment. This means we don’t hire third-party contractors. Because Hightower takes full control of the whole project, you are assured of maximising your budget. We have earned a reputation in Uxbridge Moor for producing high-quality videos and TV ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Visit our work tab to see some prize-winning television adverts.