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Had your fair share of vapid, mass-produced commercials? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, our style is revolutionary. We don’t just make a video, we sell your product. We have creative and analytical marketing teams that will push the value of your business.
A standout video the pales your competitors’ videos For almost 10 years, we have brought SMEs in Vale of Health closer to clients through crisp clear video commercials. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
For your ads to break the mould, a highly-creative team of video experts is key. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Does government ad censorship bother you? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.
It is easy to build a brand people can love and trust through great television advertising. Having a likable brand is important if you want people to buy your product. When you create a likable brand personality, you’ll find it easier to sell. At Hightower, we make brands likeable using smart and witty video advertising. We have access to creatives, media buyers, planners and professional production teams. We can manage your TV ad from conception to airdate. Here is a summary of our production process:
You can submit any briefs you may have for video ideas via email or contact us directly. Our producer usually starts by assigning the project to an art director. The art director (AD) will develop a smart concept from your project brief. The creative concept aims to satisfy the requirements of your video. Together with a scriptwriter, the CD will produce some scripts for your TV video, In the next step of pre-production, you will review the scripts to determine the best idea for your brand. Having selected a script, a storyboard artist will draw the plot on a visual board. Drawing the concept first makes it easier to produce the video. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
At this stage, we give the rushes (raw footage) to the post-production department. The raw footage will be used by an editor to build a suitable narrative. They will also ensure that the visuals are crisp, clear and digitally well-rendered. Then the graphics and animation team will add some finesse to the video. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. For sound score, our music library has several options to choose from. We’ll legitimately purchase the most suitable sound for your video. However, we can also compose an original score, depending on your preference. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you want high definition quality, we doubt you would find any in Vale of Health as crisp as Hightower videos. What’s more, our videos provide a great return on your investment (ROI). Looking to make a TV ad that will keep your lines busy? Send us a message today.
Television adverts used to be expensive, but costs vary today. It is easier to find cheap media slots with many television channels available on satellite and local television networks. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
Not necessarily. Hightower professionals are happy to collaborate with clients on ideas. However, idea concepting is just a segment of the whole process. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
You can if you want, provided you can afford it. But when making a TV ad, choosing the right fit for your brand is important for the message. A celebrity might be the star of the moment, but their personality may not be representative of your brand. Hiring a less popular talent will cost less and may even do a better job for your video.
We deliver well on innovation and production, as well as our using our own equipment. Therefore, we don’t need to employ third-part contractors. By managing the video project from conception to finish, we make it more economical for you. Our reputation for excellent quality videos and television commercials in Vale of Health precedes us in the industry. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. Visit our work page to see some of our award-winning TVC ads.