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Tired of cookie-cutter ads that miss the mark? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, we make ads that break bounds. We do more than make videos; we sell you. Our team of creatives and strategic minds will bring out the core of your business.
A standout video the pales your competitors’ videos For almost a decade, we’ve helped small and established businesses in Walham Green connect with their customers via quality video communications. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Bothered about passing the government censorship test? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
TV advertising allows you to build a brand your customers can endear themselves to. The first step to selling is having a brand people will like or admire. Convincing potential customers to buy is easier when you have a friendly brand. Using engaging video advertising, Hightower helps businesses build likable brands. Our industry connections include writers, media buyers, planners and expert producers. We specialise in producing video adverts from conception to air date. Here is a summary of our production process:
If you’ve got a brief for a video- send us an email or call us directly Our producer will assign a creative director to help with the creative development of your project. Next, the creative director (CD) will think of a big idea to fit your video brief. The big idea will meet the goals of your business brief. The AD will contact a scriptwriter to start with some scripts for the video project. You will be asked to choose from the scripts, the most fitting message for your business. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. Sketching the work first simplifies the video production process. When the storyboard is ready, the producer will set up a work schedule and a project budget.
We may decide to shoot in a studio, or a location or both, depending on project terms. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. However, we guarantee that your video will always be ready on schedule.
At this stage, we give the rushes (raw footage) to the post-production department. The raw footage will be used by an editor to build a suitable narrative. He or she is also going to edit the video to crystal clear quality. The graphics and animation team will give the video an extra touch of appeal. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. For the music, Hightower has a rich music library to choose from. We’ll legitimately purchase the most suitable sound for your video. However, if you wish, we can compose a song specifically for your video ad. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. At Hightower, Walham Green, we pride ourselves in the crisp, clean quality of our finished videos. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Want an email-prompting, phone-buzzing ad video? Shoot us an email today
Many of our clients often ask questions about shooting a TV commercial for their business. Here is a compilation of our most asked questions:
Television ads used to cost a pretty penny in the past, but times have changed. With more channels on satellite and even terrestrial TV, your bargaining options as better when booking a media slot today. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.
Not necessarily. Hightower works with clients to produce ads that they want; after all, it’s your video. However, idea concepting is just a segment of the whole process. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Sure, as long as your budget is sufficient. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. You can save money by using a non-celebrity actor and boost the video quality.
We offer a perfect combination of creativity and production, with in-house resources. Hence, we take responsibility, not delegating services to third-party workers. By managing the video project from conception to finish, we make it more economical for you. People in Walham Green regard us as one of the best services for first-rate videos and television ads. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. See some of our award-winning TV commercials on our work page.