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Had enough of generic ads with no substance? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, we produce ground-breaking ads. We don’t just make a video, we sell your product. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A standout video the pales your competitors’ videos For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Waltham Forest. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
To make your television advertising stand out, you need a professional video company. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Does government ad censorship bother you? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
TV advertising allows you to build a brand your customers can endear themselves to. Having a likable brand is important if you want people to buy your product. Convincing potential customers to buy is easier when you have a friendly brand. We build likable brands at Hightower, by creating witty video ads. We have access to creatives, media buyers, planners and professional production teams. We specialise in producing video adverts from conception to air date. Here is short description of our production technique:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. Our producer usually starts by assigning the project to an art director. The creative director (CD) will pick out the defining parts of your brief and develop a concept. The creative concept aims to satisfy the requirements of your video. The AD will contact a scriptwriter to start with some scripts for the video project. In the next step of pre-production, you will review the scripts to determine the best idea for your brand. When you choose a script, a storyboard artist will draw the concept on a visual board. Sketching the work first simplifies the video production process. After storyboarding, the producer sets up a budget and draws a schedule for project.
We may decide to shoot in a studio, or a location or both, depending on project terms. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. Rest assured, we will not delay your project or spend more time than is necessary.
At this stage, we give the rushes (raw footage) to the post-production department. The editor’s role is to build a narrative from the available rushes. He or she is also going to edit the video to crystal clear quality. Then the graphics and animation team will add some finesse to the video. The graphics component of the video will be determined by the budget, product, brand and your preferences. As for music, we have a rich repertoire of songs at Hightower. Our sound engineer will purchase legitimate music that suits your video. More so, we can compose an original song just for your video. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. If you want high definition quality, we doubt you would find any in Waltham Forest as crisp as Hightower videos. Plus, our videos guarantee good return on investment, in sales. Need a television advert that will increase business inquiries? Contact us today
Many of our clients often ask questions about shooting a TV commercial for their business. Here is a compilation of our most asked questions:
Yes, not too long ago, TV ads were costly, but things are different now. It is easier to find cheap media slots with many television channels available on satellite and local television networks. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
We welcome suggestions. Hightower professionals are happy to collaborate with clients on ideas. However, the idea is just one part of the creative process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Yes, you can, provided you have a good budget. However, it is important to choose a good brand fit when making a TV ad. While a celebrity may be popular, they might not have the right persona for your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
With our own resources, we produce creative and high-quality production services. Rest assured, we don’t hire third-party workers. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. We have earned a reputation in Waltham Forest for producing high-quality videos and TV ads. The following brands make up our clientele Santander, Maxell, Tesco, Aecom, Hitachi and SanDisk You can see some of our award-winning TVC ads on our work-page