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Tired of cookie-cutter ads that miss the mark? What you need is a high-quality TV ad that speaks to your customers. At Hightower, we produce ground-breaking ads. Besides just producing videos, we sell your brand. Working with creatives and analytic experts, we will promote your business’ values.
A distinctive message that stands out from the crowd. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in West Ham. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
For your ads to break the mould, a highly-creative team of video experts is key. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Worried your ad might not pass the government appraisal? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
Television commercials allow you to create a trustworthy brand that appeals to audiences. Having a likable brand is important if you want people to buy your product. Convincing potential customers to buy is easier when you have a friendly brand. We build likable brands at Hightower, by creating witty video ads. We have working relationships with writers, producers, professional actors and media buyers. We can manage your TV ad from conception to airdate. This is a brief synopsis of how we work:
If you’ve got a brief for a video- send us an email or call us directly Our producer usually starts by assigning the project to an art director. The art director (AD) will develop a smart concept from your project brief. The big idea will meet the goals of your business brief. Together with a scriptwriter, the CD will produce some scripts for your TV video, At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Drawing the idea first makes video production easier. Next, the producer will proceed with scheduling and budget planning for the video production.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. However, we promise to keep your project on schedule no matter what.
Upon completion, the raw footage (rushes) will be taken to the post-production team. From the raw footage, the editor will design a narrative for the ad. It is also their job to make sure the video comes out high-quality and clearly rendered. The next stage “finessing” is then completed by the graphics and animation unit. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. For the music, Hightower has a rich music library to choose from. We will buy valid songs that best suit your video. More so, we can compose an original song just for your video. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you want high definition quality, we doubt you would find any in West Ham as crisp as Hightower videos. In addition, our videos make great investment returns! Want a TV advert that will keep your phone ringing all day? Send us a message today.
Many of our clients often ask questions about shooting a TV commercial for their business. Here is a compilation of our most asked questions:
Television ads used to cost a pretty penny in the past, but times have changed. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
This is relative, but on a case by case basis. At Hightower, we partner with our clients to deliver their ads- its your video after all. Nevertheless, suggesting ideas is just an arm of creativity. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Sure, as long as your budget is sufficient. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
Our services provide a great mix of creativity and production using our very own resources. This means we don’t hire third-party contractors. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. We pride ourselves in producing probably the best quality videos and TV adverts in West Ham. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Visit our work page to see some of our award-winning TVC ads.