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Had your fair share of vapid, mass-produced commercials? You deserve professionally made TV ads that talk to your target group. At Hightower, our style is revolutionary. Besides just producing videos, we sell your brand. Our creative and critical-thinking team will push the standards of your business.
A distinctive message that stands out from the crowd. We have connected audiences to big and small brands in West Wickham for almost ten years with excellent TVC ads. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.
For your ads to break the mould, a highly-creative team of video experts is key. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Worried your ad might not pass the government appraisal? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
Television commercials allow you to create a trustworthy brand that appeals to audiences. The first step to selling is having a brand people will like or admire. When you create a likable brand personality, you’ll find it easier to sell. At Hightower, our entertaining video ads will make your brand likable. We partner with notable creatives, ad planners, media buyers and expert producers. We can manage your TV ad from conception to airdate. Here is a summary of our production process:
We welcome briefs for video ads; simply send us your piece by email We begin by giving an art director the reins of your project. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. The big idea will meet the goals of your business brief. The CD and a scriptwriter will work together to write some video scripts. You will be asked to choose from the scripts, the most fitting message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. Drawing the concept first makes it easier to produce the video. From storyboarding, the producer starts on the timetable of events and draws up a budget.
We may decide to shoot in a studio, or a location or both, depending on project terms. Shoots tend to take days or weeks to finish because of unexpected circumstances during production. However, we guarantee that your video will always be ready on schedule.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The work of the editor is to develop a narrative from the rushes. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The graphics and animation team will give the video an extra touch of appeal. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. For sound score, our music library has several options to choose from. A sound specialist will buy legitimate song(s) to fit into your video However, we can also compose an original score, depending on your preference. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. If you want high definition quality, we doubt you would find any in West Wickham as crisp as Hightower videos. Plus, our videos guarantee good return on investment, in sales. Need a television advert that will increase business inquiries? Contact us today
Television ads used to cost a pretty penny in the past, but times have changed. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
We welcome suggestions. Hightower works with clients to produce ads that they want; after all, it’s your video. However, the idea is just one part of the creative process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Sure, as long as your budget is sufficient. However, it is important to choose a good brand fit when making a TV ad. A celebrity might be the star of the moment, but their personality may not be representative of your brand. Working with a lesser known, but more suitable talent, can is affordable and effective.
We use our own equipment to deliver top innovation and production services. All services are performed by us- not some third-party contractor. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. In West Wickham, we’ve built a reputation for producing world-class videos and TV adverts. The following brands make up our clientele Santander, Maxell, Tesco, Aecom, Hitachi and SanDisk Go to our work page a see some of our award-winning television ads.