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Had your fair share of vapid, mass-produced commercials? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, our style is revolutionary. We don’t simply create videos, we also promote your business. Working with creatives and analytic experts, we will promote your business’ values.
A standout video the pales your competitors’ videos For almost 10 years, we have brought SMEs in Whetstone closer to clients through crisp clear video commercials. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Does government ad censorship bother you? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Before anything – even sales conversion – people must like your brand. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, our entertaining video ads will make your brand likable. Our industry connections include writers, media buyers, planners and expert producers. We specialise in producing video adverts from conception to air date. Here is a summary of our production process:
We welcome briefs for video ads; simply send us your piece by email Your video project will be given to a creative director to commence production The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. The big idea will meet the goals of your business brief. The AD will assign a scriptwriter to create some video scripts for the project. After scripting, you will be asked to select the script with the most corresponding message for your business. Having selected a script, a storyboard artist will draw the plot on a visual board. It is easier to produce a video ad when you illustrate it first. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. However, we promise to keep your project on schedule no matter what.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The editor will use the rush to determine a fitting narrative for the ad. He or she is also going to edit the video to crystal clear quality. The graphics and animation team will give the video an extra touch of appeal. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. For the music, Hightower has a rich music library to choose from. We will buy valid songs that best suit your video. But if you want, we can make a song just for your video commercial. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. When it comes to quality video production, no one in Whetstone produces like Hightower. And if you want good return on investment, our videos push your sales forward. Want a TV advert that will keep your phone ringing all day? Don’t delay, send us an email now
Many of our clients often ask questions about shooting a TV commercial for their business. We have compiled some of the most common ones below:
Television adverts used to be expensive, but costs vary today. It is easier to find cheap media slots with many television channels available on satellite and local television networks. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
This is relative, but on a case by case basis. At Hightower, we partner with our clients to deliver their ads- its your video after all. But the idea is only a part of the video production process. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
You can if you want, provided you can afford it. However, it is important to choose a good brand fit when making a TV ad. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. You can save money by using a non-celebrity actor and boost the video quality.
We offer a perfect combination of creativity and production, with in-house resources. This means we don’t hire third-party contractors. At Hightower, we take complete control of our projects, so you can maximise your budget. In Whetstone, we’ve built a reputation for producing world-class videos and TV adverts. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. See some of our award-winning TV commercials on our work page.