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Fed up with mass-produced ads that don’t communicate clearly? What you need is a high-quality TV ad that speaks to your customers. At Hightower, our advertising videos set the pace. Besides just producing videos, we sell your brand. Our team of creatives and strategic minds will bring out the core of your business.
A distinctive message that stands out from the crowd. For almost 10 years, we have brought SMEs in Widmore closer to clients through crisp clear video commercials. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Are you concerned about getting your ad through government scrutiny? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
Television commercials allow you to create a trustworthy brand that appeals to audiences. The first step to selling is having a brand people will like or admire. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. At Hightower, our clever and funny video ads make brands likable. We have working relationships with writers, producers, professional actors and media buyers. We specialise in producing video adverts from conception to air date. Here is short description of our production technique:
If you’ve got a brief for a video- send us an email or call us directly Our producer usually starts by assigning the project to an art director. The art director (AD) will formulate a creative concept from your video brief. The concept will be made to fit the message of your video. The CD will first work with the scriptwriter to produce a series of scripts for your video. After scripting, you will be asked to select the script with the most corresponding message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. Drawing the concept first makes it easier to produce the video. After storyboarding, the producer sets up a budget and draws a schedule for project.
Video shoots may take place on site or at a studio- maybe both- but it depends on the project size. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. Even so, our clients always get the finished work on time- no delays.
The post-production team will receive the raw-footage for final rendition. The work of the editor is to develop a narrative from the rushes. Their work includes producing a well-rendered, crisp quality finished piece. Next, the graphics and animation team will work their magic and add quality to the video. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. For sound score, our music library has several options to choose from. We will buy valid songs that best suit your video. But we can also create an original score, based on your choice. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. When it comes to quality video production, no one in Widmore produces like Hightower. And if you want good return on investment, our videos push your sales forward. Want a TV advert that will keep your phone ringing all day? Don’t delay, send us an email now
Most people like to know more about our video production technique. We have listed some frequently asked questions below:
Yes, not too long ago, TV ads were costly, but things are different now. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
Sure, you can. Creatives at Hightower are always willing to brainstorm ideas with clients. Nevertheless, suggesting ideas is just an arm of creativity. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Yes, you can, provided you have a good budget. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. A celebrity might be the star of the moment, but their personality may not be representative of your brand. Working with a lesser known, but more suitable talent, can is affordable and effective.
With our own resources, we produce creative and high-quality production services. This means we don’t hire third-party contractors. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. We pride ourselves in producing probably the best quality videos and TV adverts in Widmore. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. Visit our work tab to see some prize-winning television adverts.