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Are you dissatisfied with cookie-cutter ads that fall short of the mark? You deserve professionally made TV ads that talk to your target group. At Hightower, we make commercials that start conversations. We don’t simply create videos, we also promote your business. Our creative and critical-thinking team will push the standards of your business.
A distinctive message that stands out from the crowd. For 10 years, we have produced high-definition videos for small and big companies in Winchmore Hill looking to connect with their customers. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.
With television advertising, you need a professional team to help you stand out. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Worried your ad might not pass the government appraisal? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.
Getting your TV ad on air allows you to build a brand your customers can trust and love. The first step to selling is having a brand people will like or admire. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, we make brands likeable using smart and witty video advertising. Our industry connections include writers, media buyers, planners and expert producers. From start to air date, we can produce your whole television commercial. This is a brief synopsis of how we work:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. Our producer will assign a creative director to help with the creative development of your project. The art director (AD) will develop a smart concept from your project brief. The concept will be made to fit the message of your video. Together with a scriptwriter, the CD will produce some scripts for your TV video, The next step is a review where you will decide which script aligns best with your intended message. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Drawing the concept first makes it easier to produce the video. From storyboarding, the producer starts on the timetable of events and draws up a budget.
We may decide to shoot in a studio, or a location or both, depending on project terms. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. Even so, our clients always get the finished work on time- no delays.
The post-production team will receive the raw-footage for final rendition. The work of the editor is to develop a narrative from the rushes. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The graphics and animation unit will further add their magical touch to the video. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. For the music, Hightower has a rich music library to choose from. A sound specialist will buy legitimate song(s) to fit into your video However, we can also compose an original score, depending on your preference. Finally, we shall get a talented voice-over artist to give the video a beautiful narration to promote your message as you want. If you want high definition quality, we doubt you would find any in Winchmore Hill as crisp as Hightower videos. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Looking to make a TV ad that will keep your lines busy? Send us a message today.
Yes, they used to be expensive, but not necessarily so today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Sure, we accept original ideas. Hightower creatives work with clients to produce quality ads. However, the idea is just one part of the creative process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Yes, we can, given you have the funds for it. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. Even though celebrities are opinion leaders, some may be unfit to represent your business. Working with a lesser known, but more suitable talent, can is affordable and effective.
We deliver well on innovation and production, as well as our using our own equipment. Hence, we take responsibility, not delegating services to third-party workers. By managing the video project from conception to finish, we make it more economical for you. Our reputation for excellent quality videos and television commercials in Winchmore Hill precedes us in the industry. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. See some of our award-winning TV commercials on our work page.