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Tired of cookie-cutter ads that miss the mark? You deserve professionally made TV ads that talk to your target group. At Hightower, we make commercials that start conversations. We don’t just make a video, we sell your product. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A standout video the pales your competitors’ videos For almost 10 years, we have brought SMEs in Wood Green closer to clients through crisp clear video commercials. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.
To make your television advertising stand out, you need a professional video company. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Bothered about passing the government censorship test? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.
It is easy to build a brand people can love and trust through great television advertising. Being a likable brand is one of the first steps to sales conversion. When you create a likable brand personality, you’ll find it easier to sell. At Hightower, our clever and funny video ads make brands likable. We partner with notable creatives, ad planners, media buyers and expert producers. We specialise in producing video adverts from conception to air date. Here is short description of our production technique:
If you’ve got a brief for a video- send us an email or call us directly A creative director will be assigned to work on the production of your video. Next, the creative director (CD) will think of a big idea to fit your video brief. The big idea will meet the goals of your business brief. The AD will contact a scriptwriter to start with some scripts for the video project. In the next step of pre-production, you will review the scripts to determine the best idea for your brand. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Drawing the idea first makes video production easier. From storyboarding, the producer starts on the timetable of events and draws up a budget.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
At this stage, we give the rushes (raw footage) to the post-production department. The work of the editor is to develop a narrative from the rushes. It is also their job to make sure the video comes out high-quality and clearly rendered. The graphics and animation unit will further add their magical touch to the video. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. We have a solid music library for your sound score. A sound specialist will buy legitimate song(s) to fit into your video However, if you wish, we can compose a song specifically for your video ad. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. When it comes to quality video production, no one in Wood Green produces like Hightower. And if you want good return on investment, our videos push your sales forward. Looking to make a TV ad that will keep your lines busy? Shoot us an email today
Many of our clients often ask questions about shooting a TV commercial for their business. We have listed some frequently asked questions below:
Yes, not too long ago, TV ads were costly, but things are different now. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
We welcome suggestions. Creatives at Hightower are always willing to brainstorm ideas with clients. But the idea is only a part of the video production process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
If you have a substantial budget, sure you can. But when making a TV ad, choosing the right fit for your brand is important for the message. While a celebrity may be popular, they might not have the right persona for your brand. Hiring a less popular talent will cost less and may even do a better job for your video.
We deliver well on innovation and production, as well as our using our own equipment. This means we don’t hire third-party contractors. By managing the video project from conception to finish, we make it more economical for you. We pride ourselves in producing probably the best quality videos and TV adverts in Wood Green. Our clientele consists of brands such as Aecom, Santander, SanDisk, Tesco, Hitachi and Maxell See some of our award-winning TV commercials on our work page.