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Fed up with mass-produced ads that don’t communicate clearly? You deserve a great quality television ad that appeals to your audience. At Hightower, we make ads that break bounds. We don’t simply create videos, we also promote your business. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A standout video the pales your competitors’ videos For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Aldrington. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Worried your ad might not pass the government appraisal? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
Advertising your business on TV creates an opportunity for customers to love your brand. The first step to selling is having a brand people will like or admire. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. At Hightower, we make brands likeable using smart and witty video advertising. Our network in the industry includes creatives, producers, media planners and buyers. We can manage your TV ad from conception to airdate. Here is short description of our production technique:
We welcome briefs for video ads; simply send us your piece by email Our producer usually starts by assigning the project to an art director. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. Every concept is created to feed into the main objectives of the ad. The AD will contact a scriptwriter to start with some scripts for the video project. The next step is a review where you will decide which script aligns best with your intended message. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Drawing the idea first makes video production easier. When the storyboard is ready, the producer will set up a work schedule and a project budget.
We may decide to shoot in a studio, or a location or both, depending on project terms. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. However, we promise to keep your project on schedule no matter what.
After the shoot, the post-production unit handles the rushes for final editing. The raw footage will be used by an editor to build a suitable narrative. He or she is also going to edit the video to crystal clear quality. The graphics and animation team will give the video an extra touch of appeal. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. For sound score, our music library has several options to choose from. Our sound engineer will purchase legitimate music that suits your video. However, we can also compose an original score, depending on your preference. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you want high definition quality, we doubt you would find any in Aldrington as crisp as Hightower videos. Plus, our videos guarantee good return on investment, in sales. Want a TV advert that will keep your phone ringing all day? Send us a message today.
Many clients usually ask questions about our video production process We have compiled some of the most common ones below:
Yes, not too long ago, TV ads were costly, but things are different now. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
Sure, you can. Creatives at Hightower are always willing to brainstorm ideas with clients. But bringing an idea is only a fraction of the actual production. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Yes, you can, provided you have a good budget. However, it is important to choose a good brand fit when making a TV ad. While a celebrity may be popular, they might not have the right persona for your brand. Working with a lesser known, but more suitable talent, can is affordable and effective.
We use our own equipment to deliver top innovation and production services. Therefore, we don’t need to employ third-part contractors. Because Hightower takes full control of the whole project, you are assured of maximising your budget. We have earned a reputation in Aldrington for producing high-quality videos and TV ads. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. See some of our award-winning TV commercials on our work page.