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Fed up with mass-produced ads that don’t communicate clearly? What you need is a high-quality TV ad that speaks to your customers. At Hightower, we make commercials that start conversations. We don’t just make a video, we sell your product. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A fitting brand message that cuts through the clutter. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Coldean. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Bothered about passing the government censorship test? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Before anything – even sales conversion – people must like your brand. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, our entertaining video ads will make your brand likable. We partner with notable creatives, ad planners, media buyers and expert producers. We can manage your TV ad from conception to airdate. This is a brief synopsis of how we work:
We welcome briefs for video ads; simply send us your piece by email A creative director will be assigned to work on the production of your video. Next, the creative director (CD) will think of a big idea to fit your video brief. Every concept is created to feed into the main objectives of the ad. The CD and a scriptwriter will work together to write some video scripts. The next step is a review where you will decide which script aligns best with your intended message. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Sketching the work first simplifies the video production process. After storyboarding, the producer sets up a budget and draws a schedule for project.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. Even so, our clients always get the finished work on time- no delays.
The post-production team will receive the raw-footage for final rendition. From the raw footage, the editor will design a narrative for the ad. He or she is also going to edit the video to crystal clear quality. Next, the graphics and animation team will work their magic and add quality to the video. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. For sound score, our music library has several options to choose from. We buy them legitimately for all our video projects including yours. But we can also create an original score, based on your choice. Finally, we shall get a talented voice-over artist to give the video a beautiful narration to promote your message as you want. For your crisp quality video productions, look no further than Hightower; we produce differently from other services in Coldean. And if you want good return on investment, our videos push your sales forward. Want an email-prompting, phone-buzzing ad video? Contact us today
Many clients usually ask questions about our video production process Here is a compilation of our most asked questions:
Yes, not too long ago, TV ads were costly, but things are different now. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Sure, you can. Creatives at Hightower are always willing to brainstorm ideas with clients. However, the idea is just one part of the creative process. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Yes, you can, provided you have a good budget. You should note however, that an unfit celebrity can affect the success of your video. A celebrity might be the star of the moment, but their personality may not be representative of your brand. Hiring a less popular talent will cost less and may even do a better job for your video.
We deliver well on innovation and production, as well as our using our own equipment. Therefore, we don’t need to employ third-part contractors. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. In Coldean, we’ve built a reputation for producing world-class videos and TV adverts. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. You can see some of our award-winning TVC ads on our work-page