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Had enough of generic ads with no substance? A well-produced ad that communicates to your audience is what you need. At Hightower, we produce ground-breaking ads. We don’t simply create videos, we also promote your business. Our team of creatives and strategic minds will bring out the core of your business.
A standout video the pales your competitors’ videos For almost 10 years, we have brought SMEs in Hangleton closer to clients through crisp clear video commercials. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
With television advertising, you need a professional team to help you stand out. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Bothered about passing the government censorship test? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
Advertising your business on TV creates an opportunity for customers to love your brand. Before anything – even sales conversion – people must like your brand. It is easier to convince people about your product when your brand is appealing. We build likable brands at Hightower, by creating witty video ads. We have access to creatives, media buyers, planners and professional production teams. From start to air date, we can produce your whole television commercial. This is an abstract of our operations:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. Our producer usually starts by assigning the project to an art director. The creative director (CD) will pick out the defining parts of your brief and develop a concept. Every concept is created to feed into the main objectives of the ad. The AD will assign a scriptwriter to create some video scripts for the project. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. Having selected a script, a storyboard artist will draw the plot on a visual board. Drawing the concept first makes it easier to produce the video. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. However, we promise to keep your project on schedule no matter what.
The post-production team will receive the raw-footage for final rendition. The raw footage will be used by an editor to build a suitable narrative. Their work includes producing a well-rendered, crisp quality finished piece. The graphics and animation unit will further add their magical touch to the video. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. As for music, we have a rich repertoire of songs at Hightower. We’ll legitimately purchase the most suitable sound for your video. But we can also create an original score, based on your choice. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. If you want high definition quality, we doubt you would find any in Hangleton as crisp as Hightower videos. What’s more, our videos provide a great return on your investment (ROI). Need a television advert that will increase business inquiries? Shoot us an email today
Our clients often make enquiries about shooting TV video ads We have listed some frequently asked questions below:
Television ads used to cost a pretty penny in the past, but times have changed. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
Not necessarily. Hightower creatives work with clients to produce quality ads. But the idea is only a part of the video production process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Yes, you can, provided you have a good budget. But choosing the right fit for your business/message is critical to the success of the video ad. A celebrity might be the star of the moment, but their personality may not be representative of your brand. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
We deliver well on innovation and production, as well as our using our own equipment. Hence, we take responsibility, not delegating services to third-party workers. We help you to maximise your budget by taking full responsibility for every part of the project. We have earned a reputation in Hangleton for producing high-quality videos and TV ads. Our clientele consists of brands such as Aecom, Santander, SanDisk, Tesco, Hitachi and Maxell Go to our work page a see some of our award-winning television ads.