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Fed up with mass-produced ads that don’t communicate clearly? What you need is a high-quality TV ad that speaks to your customers. At Hightower, we make commercials that start conversations. Our videos are not just videos, but compelling sales messages. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A distinctive message that stands out from the crowd. For almost 10 years, we have brought SMEs in Hove closer to clients through crisp clear video commercials. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Concerned about government ad censor reviews? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
It is easy to build a brand people can love and trust through great television advertising. Before anything – even sales conversion – people must like your brand. Convincing potential customers to buy is easier when you have a friendly brand. At Hightower, we make brands likeable using smart and witty video advertising. Our industry connections include writers, media buyers, planners and expert producers. We specialise in producing video adverts from conception to air date. This is an abstract of our operations:
If you’ve got a brief for a video- send us an email or call us directly Our producer usually starts by assigning the project to an art director. Next, the creative director (CD) will think of a big idea to fit your video brief. The creative concept aims to satisfy the requirements of your video. Together with a scriptwriter, the CD will produce some scripts for your TV video, After scripting, you will be asked to select the script with the most corresponding message for your business. Having selected a script, a storyboard artist will draw the plot on a visual board. It is easier to produce a video ad when you illustrate it first. Next, the producer will proceed with scheduling and budget planning for the video production.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
After completion, the rushes will be issued to the post-production unit. The work of the editor is to develop a narrative from the rushes. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The next stage “finessing” is then completed by the graphics and animation unit. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. We have a solid music library for your sound score. We’ll legitimately purchase the most suitable sound for your video. But if you want, we can make a song just for your video commercial. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. When it comes to quality video production, no one in Hove produces like Hightower. And if you want good return on investment, our videos push your sales forward. Looking to make a TV ad that will keep your lines busy? Don’t delay, send us an email now
We usually get enquiries from customers about our operations. Below is a list of FAQs:
Yes, not too long ago, TV ads were costly, but things are different now. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
We welcome suggestions. Hightower works with clients to produce ads that they want; after all, it’s your video. However, idea concepting is just a segment of the whole process. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
You can if you want, provided you can afford it. But when making a TV ad, choosing the right fit for your brand is important for the message. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. Hiring a less popular talent will cost less and may even do a better job for your video.
Our services provide a great mix of creativity and production using our very own resources. Hence, we take responsibility, not delegating services to third-party workers. By managing the video project from conception to finish, we make it more economical for you. Our reputation for excellent quality videos and television commercials in Hove precedes us in the industry. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. You can see some of our award-winning TVC ads on our work-page