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Fed up with mass-produced ads that don’t communicate clearly? A well-produced ad that communicates to your audience is what you need. At Hightower, we make commercials that start conversations. Our videos are not just videos, but compelling sales messages. Our creative and critical-thinking team will push the standards of your business.
A fitting brand message that cuts through the clutter. We have connected audiences to big and small brands in Mile-Oak for almost ten years with excellent TVC ads. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.
With television advertising, you need a professional team to help you stand out. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Are you concerned about getting your ad through government scrutiny? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
Television commercials allow you to create a trustworthy brand that appeals to audiences. Before anything – even sales conversion – people must like your brand. It is easier to convince people about your product when your brand is appealing. We build likable brands at Hightower, by creating witty video ads. Our industry connections include writers, media buyers, planners and expert producers. We specialise in producing video adverts from conception to air date. Our production process is straightforward:
You can submit any briefs you may have for video ideas via email or contact us directly. Our producer will assign a creative director to help with the creative development of your project. The creative director (CD) will pick out the defining parts of your brief and develop a concept. Every concept is created to feed into the main objectives of the ad. The AD will contact a scriptwriter to start with some scripts for the video project. The next step is a review where you will decide which script aligns best with your intended message. Having selected a script, a storyboard artist will draw the plot on a visual board. Drawing the concept first makes it easier to produce the video. From storyboarding, the producer starts on the timetable of events and draws up a budget.
We may decide to shoot in a studio, or a location or both, depending on project terms. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. However, we promise to keep your project on schedule no matter what.
After completion, the rushes will be issued to the post-production unit. The editor’s role is to build a narrative from the available rushes. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The next stage “finessing” is then completed by the graphics and animation unit. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. As for music, we have a rich repertoire of songs at Hightower. A sound specialist will buy legitimate song(s) to fit into your video But we can also create an original score, based on your choice. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. At Hightower, Mile-Oak, we pride ourselves in the crisp, clean quality of our finished videos. What’s more, our videos provide a great return on your investment (ROI). Looking to make a TV ad that will keep your lines busy? Contact us today
Television ads used to cost a pretty penny in the past, but times have changed. It is easier to find cheap media slots with many television channels available on satellite and local television networks. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
Sure, we accept original ideas. At Hightower, we partner with our clients to deliver their ads- its your video after all. But bringing an idea is only a fraction of the actual production. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
If you have a substantial budget, sure you can. However, it is important to choose a good brand fit when making a TV ad. Even though celebrities are opinion leaders, some may be unfit to represent your business. You can save money by using a non-celebrity actor and boost the video quality.
We offer a perfect combination of creativity and production, with in-house resources. Rest assured, we don’t hire third-party workers. By managing the video project from conception to finish, we make it more economical for you. We have earned a reputation in Mile-Oak for producing high-quality videos and TV ads. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. Visit our work page to see some of our award-winning TVC ads.