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Tired of cookie-cutter ads that miss the mark? A well-produced ad that communicates to your audience is what you need. At Hightower, our style is revolutionary. Besides just producing videos, we sell your brand. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A touching message unlike any in your niche. For almost 10 years, we have brought SMEs in Preston closer to clients through crisp clear video commercials. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.
To make your television advertising stand out, you need a professional video company. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Worried your ad might not pass the government appraisal? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
It is easy to build a brand people can love and trust through great television advertising. Having a likable brand is important if you want people to buy your product. It is easier to convince people about your product when your brand is appealing. We build likable brands at Hightower, by creating witty video ads. We have working relationships with writers, producers, professional actors and media buyers. We can produce the entire television ad from ideation to airdate. This is an abstract of our operations:
You can submit any briefs you may have for video ideas via email or contact us directly. Your video project will be given to a creative director to commence production The art director (AD) will formulate a creative concept from your video brief. Every idea is designed to suit the needs of the brief. Together with a scriptwriter, the CD will produce some scripts for your TV video, You will be asked to choose from the scripts, the most fitting message for your business. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Sketching the work first simplifies the video production process. Next, the producer will proceed with scheduling and budget planning for the video production.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. However, we guarantee that your video will always be ready on schedule.
At this stage, we give the rushes (raw footage) to the post-production department. The raw footage will be used by an editor to build a suitable narrative. Their work includes producing a well-rendered, crisp quality finished piece. The graphics and animation unit will further add their magical touch to the video. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. For sound score, our music library has several options to choose from. Our sound engineer will purchase legitimate music that suits your video. More so, we can compose an original song just for your video. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. At Hightower, Preston, we pride ourselves in the crisp, clean quality of our finished videos. Plus, our videos guarantee good return on investment, in sales. Want a TV advert that will keep your phone ringing all day? Shoot us an email today
Most people like to know more about our video production technique. Here is a compilation of our most asked questions:
Television adverts used to be expensive, but costs vary today. It is easier to find cheap media slots with many television channels available on satellite and local television networks. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Not necessarily. Hightower professionals are happy to collaborate with clients on ideas. But bringing an idea is only a fraction of the actual production. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Yes, you can, provided you have a good budget. But choosing the right fit for your business/message is critical to the success of the video ad. Even though celebrities are opinion leaders, some may be unfit to represent your business. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
With our own resources, we produce creative and high-quality production services. Hence, we take responsibility, not delegating services to third-party workers. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. We have earned a reputation in Preston for producing high-quality videos and TV ads. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. Visit our work tab to see some prize-winning television adverts.