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Fed up with mass-produced ads that don’t communicate clearly? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, we produce ground-breaking ads. We don’t just make a video, we sell your product. Our creative and critical-thinking team will push the standards of your business.
A unique story that breaks the mould. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Whitehawk. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. We do the whole shebang; script production, development, acting, graphics, editing and posting. Bothered about passing the government censorship test? Don’t be, we have a history of producing Clear cast-compliant video ads that communicate the message. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
It is easy to build a brand people can love and trust through great television advertising. Having a likable brand is important if you want people to buy your product. It’s only when your brand is likeable that potential customers are amenable to purchase. We build likable brands at Hightower, by creating witty video ads. Our network in the industry includes creatives, producers, media planners and buyers. We specialise in producing video adverts from conception to air date. Here is short description of our production technique:
If you’ve got a brief for a video- send us an email or call us directly Our producer usually starts by assigning the project to an art director. The art director (AD) will formulate a creative concept from your video brief. Every idea is designed to suit the needs of the brief. The AD will assign a scriptwriter to create some video scripts for the project. In the next step of pre-production, you will review the scripts to determine the best idea for your brand. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Animating your project makes it easier to develop on video. When the storyboard is ready, the producer will set up a work schedule and a project budget.
We may decide to shoot in a studio, or a location or both, depending on project terms. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Rest assured, we will not delay your project or spend more time than is necessary.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The raw footage will be used by an editor to build a suitable narrative. He or she is also going to edit the video to crystal clear quality. The next stage “finessing” is then completed by the graphics and animation unit. The graphics component of the video will be determined by the budget, product, brand and your preferences. There are many musical scores at our library to choose from. We buy them legitimately for all our video projects including yours. More so, we can compose an original song just for your video. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. If you want high definition quality, we doubt you would find any in Whitehawk as crisp as Hightower videos. What’s more, our videos provide a great return on your investment (ROI). Looking to produce a TV commercial that will blow up your phone? Send us a message today.
We usually get enquiries from customers about our operations. Below is a list of FAQs:
Television ads used to cost a pretty penny in the past, but times have changed. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.
Not necessarily. Hightower creatives work with clients to produce quality ads. But bringing an idea is only a fraction of the actual production. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
You can if you want, provided you can afford it. However, it is important to choose a good brand fit when making a TV ad. A celebrity might be the star of the moment, but their personality may not be representative of your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
We offer a perfect combination of creativity and production, with in-house resources. All services are performed by us- not some third-party contractor. Because Hightower takes full control of the whole project, you are assured of maximising your budget. We have earned a reputation in Whitehawk for producing high-quality videos and TV ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Visit our work page to see some of our award-winning TVC ads.