clearcast consultation services

17 mins read

Understanding BCAP and CAP Codes Through Clearcast Guidance

When you’re looking to navigate the intricate landscape of UK advertising regulations, our Clearcast consultation services are here to guide you. We understand that staying compliant with the Broadcast Committee of Advertising Practice (BCAP) and the Committee of Advertising Practice (CAP) Codes can be daunting. That’s why we offer expert interpretation and application of these codes to ensure your advertisements are not only creative but also compliant.

Why Compliance Matters

Regulatory compliance is not just about following rules; it’s about protecting your brand’s integrity and maintaining consumer trust. Our consultation services provide you with the knowledge and tools necessary to create ads that resonate with your audience while adhering to the highest standards of advertising practice.

Our Role in Your Advertising Journey

At Hightower Video, we take pride in our ability to demystify the BCAP and CAP Codes for our clients. We’ll walk you through the specific rules that apply to broadcast and non-broadcast advertising, helping you to craft messages that are clear, honest, and socially responsible. Whether it’s avoiding misleading claims or ensuring that your content is not offensive or harmful, our team is equipped to advise you on every aspect of the codes.

The Clearcast Advantage

With our guidance, you’ll not only understand the regulations but also how to apply them creatively to your campaigns. We believe in a balanced approach where your creative vision is not compromised by regulatory demands. Trust us to help you navigate these waters, ensuring your advertising stands out for all the right reasons.

Understanding Clearcast Consultation Services

At Hightower Video, we recognize that navigating the UK’s advertising regulations can be a complex process. Clearcast plays a pivotal role in this landscape, acting as a non-regulatory body that collaborates with broadcasters to review and clear advertisements for compliance with the Broadcast Committee of Advertising Practice (BCAP) Code. Our Clearcast consultation services are designed to facilitate this process, ensuring that your advertisements not only resonate with your audience but also adhere to the highest standards of regulatory compliance.

The Role of Clearcast in Advertising

Clearcast is integral to the advertising industry, providing guidance and ensuring that ads meet the necessary legal and ethical standards before they are broadcast. This includes assessing ads for any misleading, harmful, or offensive content and ensuring they are easily identifiable as advertisements.

Facilitating Regulatory Compliance

Our consultation services streamline your journey through the regulatory landscape. We help you understand and apply the BCAP Code, offering insights into how to craft your ads to avoid potential pitfalls. This ensures that your ads are not only creative but also compliant.

The Importance of Broadcaster Collaboration

Working closely with broadcasters is essential in the ad clearance process. Our services emphasize this collaboration, ensuring that your ads meet the specific requirements of each broadcaster, which can vary significantly.

Staying Updated with Clearcast’s Site Functionality

Clearcast regularly updates its site functionality to improve the user experience and reflect the latest regulatory changes. We keep you informed about these updates, ensuring that you have access to the most current tools and information for ad submission and clearance.

Submitting Ads for Clearcast Review

When you’re ready to take your advertising campaign to the airwaves, the first step is submitting your ads for Clearcast review. At Hightower Video, we guide you through this process, which begins with preparing your ad content to meet the BCAP Code’s standards. You’ll need to provide all relevant information about your ad, including scripts, storyboards, and any claims made within the ad that require substantiation.

Interpreting and Applying the BCAP Code

Clearcast’s role is to interpret the BCAP Code and ensure that your advertisements are in line with these regulations. We at Hightower Video assist you in understanding these rules, which cover everything from preventing misleading content to ensuring social responsibility. Our expertise ensures that your ad content is not only creative but also compliant.

Clearcast Training Programs

To further support your understanding of ad regulations, Clearcast offers training programs. We can connect you with these resources, equipping you with the knowledge to navigate the advertising landscape confidently.

Fast Track Service for Urgent Clearance Needs

For those times when you need your ad cleared quickly, Clearcast’s Fast Track service is invaluable. We can help expedite the review process, ensuring that your ad meets all compliance requirements while still meeting your tight deadlines.

Aligning Expertise with Clearcast Standards

At Hightower Video, our expertise is perfectly aligned with Clearcast’s standards. We understand the intricacies of the BCAP Code and ensure that your advertisements not only meet but exceed the compliance requirements. Our team stays abreast of the latest regulatory changes, providing you with the most current and comprehensive guidance.

Unique Benefits of Our Ad Clearance Consultation

We offer a suite of unique benefits designed to streamline the ad clearance process:

  • In-depth Knowledge: Our consultants possess a deep understanding of the BCAP and CAP Codes.
  • Personalized Service: We tailor our consultation to fit your specific advertising needs.
  • Creative Solutions: Our team finds innovative ways to maintain your ad’s creative vision while ensuring compliance.

Expedited Clearance Process

To expedite the clearance process, we:

  • Fast Track Service: Utilize Clearcast’s Fast Track service for urgent submissions.
  • Pre-emptive Review: Conduct pre-emptive reviews to anticipate and address potential compliance issues.

Integrating Creativity with Compliance

Creativity and compliance are not mutually exclusive at Hightower Video. We believe in preserving your creative vision while navigating the regulatory framework. Our team works closely with you to find the balance, ensuring that your ad’s message is powerful and compliant.

Hightower Video: Compliant Video Production Pioneers

With a decade of experience, Hightower Video stands at the forefront of compliant video production. Our mission has always been to merge creative storytelling with the stringent demands of advertising regulations. We pride ourselves on producing content that not only captivates audiences but also navigates the complex landscape of advertising compliance with ease.

A Decade of Industry Experience

Over the years, we have honed our craft and deepened our understanding of the advertising industry’s needs. Our longevity in the field is a testament to our ability to adapt and grow alongside the evolving landscape of UK advertising regulations.

Ensuring Clearcast Compliance

Our role in ensuring Clearcast compliance is integral to our services. We meticulously review every aspect of your advertisement, from script to final edit, ensuring that each element aligns with the BCAP Code. This attention to detail means that when you work with us, you’re not just getting a video production company; you’re getting a partner in compliance.

Standing Out in Video Production

What sets Hightower Video apart is our commitment to your vision. We believe that regulatory compliance should never stifle creativity. Our approach to video production is to work within the rules to unleash the full potential of your creative ideas, ensuring that the end product is not just compliant, but compelling.

Hightower Video’s Accreditation and Industry Recognition

In the competitive field of advertising, accreditation serves as a hallmark of trust and expertise. At Hightower Video, we hold esteemed accreditations that underscore our commitment to excellence in the advertising industry. These accreditations are not just badges of honor; they are a promise to you that our services meet rigorous industry standards.

Our Commitment to Accredited Excellence

Our team’s expertise in Clearcast consultation is backed by recognized industry accreditations. These credentials reflect our deep understanding of advertising regulations and our ability to navigate the complexities of ad clearance with proficiency.

Recognitions That Speak Volumes

Hightower Video has been acknowledged by industry bodies for our contributions to advertising excellence. These recognitions are a testament to our skill in integrating creative visions with the stringent demands of regulatory compliance.

The Advantage of Working with an Accredited Partner

When you choose Hightower Video for Clearcast consultation services, you’re selecting a partner whose accredited status brings added assurance to the clearance process. Our accreditations mean that we not only speak the language of compliance but also embody its principles in every project we undertake.

Navigating BCAP and CAP Codes with Clearcast’s Expertise

Understanding the intricacies of advertising regulations is crucial for your campaigns to succeed without legal hiccups. At Hightower Video, we leverage Clearcast’s expertise to demystify the BCAP and CAP Codes for you, ensuring your ads are not just creative, but also compliant.

Clarity on UK Broadcast Advertising Rules

Clearcast provides clarity on the UK’s broadcast advertising rules by offering detailed guidance on the BCAP Code. This includes:

  • Ensuring ads are not misleading, harmful, or offensive.
  • Making sure ads are clearly identifiable as marketing communications.

Non-Broadcast Advertising Regulations

For non-broadcast advertising, Clearcast advises on the CAP Code, which covers:

  • Protection of children from harmful ads.
  • Respect for individual privacy.
  • Prohibition of misleading advertising practices.

Ensuring Ethical Ad Content

Clearcast’s rigorous review process ensures that your ads uphold ethical standards by:

  • Assessing claims and substantiating them with evidence.
  • Evaluating the overall impression of the ad to prevent consumer deception.

Promoting Socially Responsible Advertising

Clearcast plays a pivotal role in promoting socially responsible advertising by:

  • Scrutinizing ads for content that could be deemed socially irresponsible.
  • Advising on advertising that supports a healthy lifestyle and fair competition.

At Hightower Video, we work closely with Clearcast to ensure that your advertising content meets these standards, providing you with peace of mind and a clear path to broadcast your message.

Key Clearcast Consultation Services at Hightower Video

Navigating the complexities of ad clearance can be daunting. At Hightower Video, we offer a suite of Clearcast consultation services designed to streamline this process for you. Our services are tailored to ensure your advertisements not only captivate your audience but also comply with the stringent regulations of the UK advertising landscape.

Streamlining Ad Creation with Copy Development

Our Copy Development service is instrumental in refining your ad content. We work with you from the initial concept to ensure that your creative vision aligns with regulatory requirements. This proactive approach minimizes the need for revisions and accelerates the clearance process.

On Set Guidance for Real-Time Compliance

Understanding the importance of compliance from the start, our On Set Guidance provides you with real-time advice during the production of your advertisement. This service ensures that potential compliance issues are addressed on the spot, saving you time and resources in post-production.

Edit to Clear: Ensuring Your Ad Meets Standards

When edits are necessary, our Edit to Clear service steps in. We meticulously review your advertisement against Clearcast’s criteria, making precise adjustments to ensure that your final product is not only compliant but also maintains the integrity of your original message. With Hightower Video, you can trust that your ad will clear without compromising on creativity.

Hightower Video’s Approach to Clearcast Compliance

At Hightower Video, our process for ensuring ad compliance with Clearcast is meticulous and tailored. We understand that your advertisements are a reflection of your brand’s values and message. That’s why we’re committed to guiding you through the Clearcast compliance process with precision and care.

Handling Complex Claims with Expertise

When it comes to complex claims in ads, particularly those related to health or environmental statements, we approach with an expert eye. Our team works closely with Clearcast’s medical advisory panels and environmental claim experts to ensure that every claim in your ad is substantiated, accurate, and compliant.

Streamlined Ad Submission and Tracking

For ad submissions and tracking, we utilize Clearcast’s robust systems like CopyCentral and The Library. These platforms allow for efficient management of your ad submissions, providing real-time updates and feedback throughout the clearance process.

Upholding Confidentiality and Privacy

Maintaining the confidentiality and privacy of your ad content is paramount to us. We adhere to strict protocols to ensure that all information shared with us remains secure. Our commitment to privacy extends throughout the entire clearance process, from initial consultation to final approval.

By entrusting us with your Clearcast compliance needs, you’re choosing a partner who values your creative vision and protects your brand’s integrity every step of the way.

In-Depth Clearcast Consultation Services

Navigating the nuanced requirements of advertising compliance can be challenging. At Hightower Video, we specialize in providing detailed guidance to ensure your advertisements meet the stringent standards set by regulatory bodies. Our consultation services extend to various aspects of advertising, ensuring that your content is not only compelling but also compliant.

Expert Guidance on Environmental Claims

When it comes to environmental claims, precision and honesty are key. We offer:

  • Detailed Assessments: Reviewing your environmental claims to ensure they are substantiated and do not mislead consumers.
  • Regulatory Insight: Providing insights into the latest green initiatives and how they impact advertising standards.
  • Creative Solutions: Assisting in crafting messages that are environmentally responsible and resonate with your audience.

Health Claim Advertisement Consultations

Health-related advertisements are subject to high scrutiny. Our services include:

  • Compliance Checks: Ensuring that health claims comply with regulations from MHRA, EMEA, and others.
  • Evidence Substantiation: Advising on the type of scientific evidence and expert advice needed to support health claims.
  • Clearance Strategy: Developing strategies for ads to pass the stringent checks for medicinal and health-related products.

Political and Non-Broadcast Advertising Assistance

Political and non-broadcast advertising have their own unique challenges. We provide:

  • Regulatory Navigation: Helping you understand the specific rules for political and non-broadcast ads.
  • Content Review: Ensuring your ads are clear, factual, and non-misleading while maintaining your campaign’s integrity.

Support for CopyCentral and The Library Systems

To streamline the clearance process, we offer additional support for:

  • System Navigation: Assisting with the use of Clearcast’s CopyCentral and The Library for efficient ad management.
  • Training: Offering training on how to effectively use these systems to track and manage your ad submissions.

At Hightower Video, we are dedicated to ensuring that your advertisements not only capture attention but do so within the full scope of advertising regulations.

Ongoing Support for Ad Clearance

At Hightower Video, we understand that ad clearance is not just a one-time event but an ongoing commitment to compliance and excellence. That’s why we offer continuous support beyond the initial clearance to ensure your campaigns remain effective and compliant over time.

Post-Clearance Campaign Maintenance

Once your ad has cleared, our job isn’t finished. We provide:

  • Regular Reviews: Monitoring your ads to ensure they continue to comply with any changes in regulations.
  • Updates and Revisions: Offering services to update or revise your ads in response to feedback or new guidelines.

Ensuring Long-Term Compliance

To safeguard the longevity of your ad’s compliance, we:

  • Stay Informed: Keep abreast of regulatory changes that might affect your ad campaigns.
  • Proactive Communication: Reach out with recommendations for maintaining or enhancing compliance.

The Role of Our Helpdesk

Our helpdesk is your first point of contact for ongoing support, providing:

  • Immediate Assistance: Answering any questions and addressing concerns as they arise.
  • Expert Guidance: Offering expert advice to navigate post-clearance challenges.

With Hightower Video, you have a partner dedicated to the enduring success and compliance of your advertising efforts.

Tailoring Clearcast Solutions for Diverse Marketing Needs

At Hightower Video, we understand that each marketing agency has its unique set of needs and challenges when it comes to ad clearance. That’s why we offer customized Clearcast consultation services, ensuring that your agency’s specific requirements are met with precision and expertise.

Personalized Consultation for Ad Clearance

Our personalized consultation begins with a thorough understanding of your agency’s advertising goals and the regulatory landscape you must navigate. We then tailor our services to:

  • Align with Your Creative Vision: Ensuring your ads are both innovative and compliant.
  • Address Specific Challenges: Tackling industry-specific compliance issues head-on.
  • Provide Targeted Support: Offering specialized guidance for complex ad campaigns.

Addressing Unique Ad Compliance Challenges

We recognize that each ad comes with its own set of compliance challenges. Whether it’s substantiating health claims or navigating environmental advertising regulations, our team is equipped to:

  • Offer Expert Advice: Drawing from a deep well of industry knowledge.
  • Develop Strategic Solutions: Crafting approaches that meet both creative and compliance needs.

Streamlined User Account Setup

To get started with our tailored Clearcast solutions, we’ve simplified the account setup process:

  1. Initial Consultation: Discussing your needs to understand how we can best serve you.
  2. Customized Access: Setting up a user account that provides you with the tools and functionalities specific to your agency’s requirements.
  3. Ongoing Support: Ensuring you have continuous access to our expertise and resources.

With Hightower Video, you’re not just getting a service provideryou’re gaining a partner dedicated to ensuring your advertisements shine in both creativity and compliance.

Adhering to Quality Standards in Clearcast Consultation

At Hightower Video, we are committed to upholding the highest quality standards in our Clearcast consultation services. We understand that the quality of our work directly impacts the success of your advertisements, and we take this responsibility seriously.

Ensuring Excellence in Consultation

To ensure excellence, we have established a rigorous process that includes:

  • Thorough Review: Each advertisement is meticulously examined against the BCAP Code to ensure full compliance.
  • Expert Team: Our consultants are seasoned professionals with extensive knowledge of advertising regulations.
  • Continuous Training: We keep our team updated with the latest regulatory changes to provide you with informed guidance.

High Scrutiny for Sensitive Content

Sensitive ad content requires extra attention. We maintain high scrutiny by:

  • Specialized Panels: Consulting with medical and environmental experts for ads with specific claims.
  • Evidence-Based Substantiation: Ensuring all claims are backed by solid evidence to withstand regulatory review.

Balancing Creativity and Compliance

Creativity is at the heart of impactful advertising, and we strive to preserve your creative vision while meeting regulatory demands by:

  • Creative Workarounds: Finding innovative solutions to present your message within the confines of the BCAP Code.
  • Collaborative Approach: Working closely with you to understand your creative goals and how they can be achieved compliantly.

Our dedication to service excellence ensures that your advertisements are not only compliant but also retain the creative spark that makes them stand out.

Prioritizing Client Confidentiality in Clearcast Services

At Hightower Video, we understand that the confidentiality of your ad campaigns is paramount. When you entrust us with your Clearcast consultation needs, we prioritize the protection of your sensitive information with the utmost care.

Implementing Robust Security Measures

To safeguard your data, we implement robust security measures that include:

  • Secure Data Handling: Ensuring that all client information is handled securely and in compliance with data protection regulations.
  • Encryption Protocols: Utilizing advanced encryption protocols to protect your ad content during transmission and storage.

Ensuring Viewer Safety

We are committed to the safety of the content that reaches viewers. Our team ensures that:

  • Content Review: Every ad undergoes a thorough review process to prevent the dissemination of harmful or misleading content.
  • Regulatory Compliance: We strictly adhere to all guidelines to ensure that the ads we help create are safe and appropriate for the intended audience.

Preventing Unauthorized Access

To prevent unauthorized access to your ad materials, we take proactive steps including:

  • Access Controls: Implementing strict access controls to ensure that only authorized personnel can view or modify your ad content.
  • Regular Audits: Conducting regular security audits to identify and rectify any potential vulnerabilities.

With Hightower Video, you can be confident that your ad consultation is handled with the highest level of security and discretion.

Catering to a Diverse Clientele Across Various Sectors

At Hightower Video, we take pride in our ability to serve a wide array of sectors with our Clearcast consultation services. Understanding that each industry has its unique set of advertising standards and challenges, we tailor our approach to meet your specific needs.

Sector-Specific Clearcast Consultation

Our sector-specific knowledge is a cornerstone of our service offering. Whether you’re in healthcare, finance, or retail, we have the expertise to guide your advertising content through the Clearcast process. We ensure that your ads are not only creative but also fully compliant with industry-specific regulations.

Experience Across Advertising Mediums

Our experience spans various advertising mediums, from traditional TV commercials to innovative digital platforms. This breadth of experience allows us to provide you with insights on how to best present your message, no matter the medium.

Enhancing Consultation with Industry Knowledge

We believe that our deep understanding of different sectors enhances our Clearcast consultation services. By staying abreast of the latest industry trends and regulatory changes, we can offer you advice that is not only compliant but also relevant and effective in your specific market.

With Hightower Video, you can trust that we have the expertise to navigate the Clearcast clearance process, no matter your industry or advertising medium.

Hightower Video’s Qualified Clearcast Consultants

At Hightower Video, we understand that the qualifications of our consultants are paramount to providing top-tier Clearcast services. Our team is comprised of seasoned professionals, each holding a wealth of experience in the advertising industry and a deep understanding of the BCAP and CAP Codes.

Professional Qualifications and Experience

Our consultants are not only well-versed in advertising regulations but also bring a creative edge to ensure your ads stand out while remaining compliant. They have:

  • Extensive Training: Undergone rigorous training in advertising standards and Clearcast procedures.
  • Industry Experience: Accumulated years of experience working with a variety of brands and broadcasters.

Providing Peace of Mind with Insurance Coverage

We recognize the importance of trust and security in our partnerships. That’s why Hightower Video maintains comprehensive insurance coverage, offering you peace of mind as we handle your advertising needs.

Comprehensive Professional Indemnity Insurance

Our professional indemnity insurance is designed to protect both our clients and our consultancy work, ensuring that:

  • Risk Mitigation: Any risks associated with the clearance process are mitigated.
  • Client Protection: You are protected in the unlikely event of errors or omissions.

Assurances in Our Clearcast Services

When you choose Hightower Video, you’re choosing a partner that offers:

  • Reliability: A track record of delivering compliant ads on time and on budget.
  • Accountability: A commitment to upholding the highest professional standards in all our services.

Our professional indemnity insurance is just one aspect of our dedication to providing you with reliable, accountable Clearcast consultation services.

Simplifying the Clearcast Consultation Process

Navigating the Clearcast consultation process can be intricate, but at Hightower Video, we’ve refined our approach to make it as straightforward as possible for you. Our goal is to demystify the complexities and streamline your path to ad clearance.

Streamlined Communication and Feedback

We’ve taken deliberate steps to ensure that communication between our team and your agency is seamless and efficient. This includes:

  • Direct Lines of Contact: Providing you with direct access to our consultants for quick responses.
  • Feedback Loops: Establishing clear feedback loops to swiftly address any concerns or revisions.

User-Friendly Approach for Marketing Agencies

Our user-friendly approach is designed to benefit marketing agencies by:

  • Simplifying Procedures: Breaking down the consultation process into clear, manageable steps.
  • Customized Support: Tailoring our services to meet the unique needs of your agency.

Tools and Resources for Easy Consultation

To aid in making the consultation process accessible, we provide:

  • Online Platforms: Utilizing user-friendly platforms for submitting and tracking your ads.
  • Educational Materials: Offering resources to help you understand regulatory requirements.

With Hightower Video, you’ll find that Clearcast consultation is a smooth and transparent journey, allowing you to focus on what you do bestcreating impactful advertising content.

Transparent Costs for Clearcast Services

At Hightower Video, we believe in complete transparency when it comes to the pricing of our Clearcast consultation services. We understand that budgeting is a crucial aspect for you, and it’s our priority to provide clear and straightforward pricing information.

Cost Considerations for Consultation Services

Our pricing structure is designed to reflect the diverse needs of your projects:

  • Initial Consultation: We offer a preliminary discussion to understand your needs at no cost.
  • Service Tiers: Depending on the complexity of your ad and the level of guidance required, we have different pricing tiers to match.

Value for Money in Our Services

We ensure that you receive value for money by providing:

  • Expert Guidance: Our team’s expertise translates into fewer revisions and a smoother clearance process.
  • Efficient Processes: Time-saving measures that reduce overall costs.

Flexible Pricing Models

To accommodate various budgets and project scopes, we offer:

  • Custom Quotes: Tailored pricing based on the specific requirements of your advertisement.
  • Package Deals: Options for bundled services that offer cost savings.

We invite you to discuss your Clearcast consultation needs with us, and we’ll provide a transparent, itemized quote that aligns with your budget and advertising goals.

Elevating Customer Service in Clearcast Consultation

At Hightower Video, we understand that exceptional customer service is the cornerstone of a successful partnership. Our dedication to your satisfaction is reflected in every interaction, ensuring that your experience with our Clearcast consultation services is nothing short of industry-leading.

Our Commitment to Client Satisfaction

We stand out in the Clearcast consultation field through:

  • Personalized Support: Offering tailored advice that aligns with your specific advertising needs.
  • Responsiveness: Ensuring prompt responses to your inquiries, feedback, or concerns.

Policies That Put You First

Our customer service policies are designed to guarantee your satisfaction:

  • Clear Communication: Keeping you informed throughout the consultation process.
  • Feedback Integration: Actively incorporating your input to improve our services.

Handling Feedback with Care

When it comes to client feedback and inquiries, we:

  • Listen Actively: Every piece of feedback is an opportunity for us to enhance our services.
  • Resolve Efficiently: Addressing any issues swiftly to minimize any impact on your campaign.

The Hightower Video Customer Service Experience

What makes our approach industry-leading is our unwavering commitment to:

  • Quality Service: Delivering consistently high standards of consultation.
  • Client Empowerment: Equipping you with the knowledge and tools for successful ad clearance.

With Hightower Video, you can expect a customer service experience that is as reliable and professional as the Clearcast consultation services we provide.

Connect with Hightower Video for Expert Clearcast Guidance

When you’re ready to ensure your advertising content meets the highest standards of compliance, Hightower Video is here to assist. Our Clearcast consultation services are tailored to provide you with the expertise and support necessary to navigate the complexities of ad clearance with confidence.

Initiating Your Clearcast Consultation

To begin your journey with us, reaching out is simple:

  • Contact Methods: You can get in touch via our website’s contact form, email, or phone. We’re here to respond to your queries promptly.
  • Information to Provide: When contacting us, please provide details about your agency, the nature of your advertisement, and any specific challenges you’re facing. This will help us tailor our consultation to your needs.

Why Choose Hightower Video?

Selecting Hightower Video for your Clearcast needs means choosing a partner with:

  • Decades of Experience: Our team has extensive knowledge of the BCAP Code and a proven track record in ad clearance.
  • Creative Compliance: We ensure your ads are not only compliant but also maintain their creative impact.
  • Personalized Service: Our approach is customized to meet the unique requirements of your campaign.

We encourage you to reach out to us and take the first step towards seamless ad clearance. Let Hightower Video be your guide in the world of advertising compliance.

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