clearcast’s library and copycentral systems

12 mins read

Clearcast’s Library and CopyCentral Systems: Unveiling Their Core Functions

At Hightower Video, we understand the importance of navigating the ad clearance landscape with ease and precision. Clearcast’s Library and CopyCentral systems are central to this process, serving as the backbone for managing and clearing advertising content in the UK.

Streamlining the Ad Clearance Process

Clearcast’s Library and CopyCentral systems are designed to simplify and expedite the ad clearance process for marketing agencies like yours. These systems provide a centralized platform where you can submit, manage, and track the status of your advertisements. By integrating various compliance checks and approval workflows, they ensure that your ads move smoothly from conception to broadcast.

Ensuring Compliance with Advertising Standards

Compliance is a cornerstone of Clearcast’s services. The Library and CopyCentral systems are equipped with tools to ensure that every advertisement adheres to the Broadcast Committee of Advertising Practice (BCAP) and Committee of Advertising Practice (CAP) codes. This includes checks for taste, decency, technical standards, and medical accuracy, as well as the prevention of photosensitive epilepsy triggers.

Upholding the Premium Value of TV Advertising

By maintaining rigorous standards and providing a robust clearance process, Clearcast’s technology plays a pivotal role in preserving the premium value of TV advertising. This not only supports the objectives of advertisers and agencies but also fosters consumer trust in the advertisements they view.

Through our services at Hightower Video, we help you leverage these systems to their fullest potential, ensuring that your content is not only compliant but also compelling and effective.

Navigating the Ad Clearance Journey

When you’re looking to navigate the intricate process of ad clearance, understanding Clearcast’s structured approach is essential. Our platform, Hightower Video, ensures that your journey through this system is seamless and successful.

The Three-Stage Clearance Process

Clearcast’s ad clearance is methodically segmented into three stages:

  1. Script Submission: Initially, you submit your ad script for review. This is where potential issues are identified early on.
  2. Rough Cut Review: Following script approval, a rough cut of the ad is examined to ensure it aligns with the initial script and meets compliance standards.
  3. Final Clearance: The final ad undergoes a thorough review, including all legal ‘supers’ and technical specifications, before receiving the green light for broadcast.

Risk Mitigation Strategy

To mitigate risk, Clearcast employs a proactive approach:

  • Substantiation: Every claim made in your ad must be substantiated with evidence, a step we at Hightower Video can assist you with.
  • Technical Checks: Clearcast’s systems, including the Harding test for photosensitive epilepsy, ensure your ad is safe and compliant.

Substantiation in Ad Clearance

Substantiation is not just a requirement but a cornerstone of trust in advertising. Clearcast demands robust evidence for all claims, ensuring that your ad upholds the highest standards of honesty and transparency.

Adapting Ads for Various Formats

Clearcast’s systems facilitate the adaptation of your ads across multiple formats, ensuring technical compliance whether it’s for TV or VoD. With our expertise, we guide you through formatting requirements, from SD to HD, and manage the conversion process to meet Clearcast’s specifications.

Ensuring Compliance with Advertising Standards

In the realm of advertising, compliance is not just a formality; it’s a cornerstone of consumer trust and brand integrity. Clearcast’s systems are meticulously designed to uphold this trust by rigorously checking for adherence to BCAP/CAP codes, which we at Hightower Video navigate with precision on your behalf.

Adherence to BCAP/CAP Codes

Clearcast’s CopyCentral system is instrumental in ensuring that every advertisement meets the stringent Broadcast Committee of Advertising Practice (BCAP) and Committee of Advertising Practice (CAP) codes. This includes:

  • Script and Ad Review: A meticulous examination of your ad content against the established codes.
  • Guidance and Feedback: Provision of detailed feedback to ensure that all advertising material is compliant before it goes live.

Preventing Photosensitive Epilepsy Triggers

To safeguard viewers, Clearcast employs an online flash test within their systems to detect and eliminate any elements that could potentially trigger photosensitive epilepsy, a responsibility we take seriously in our content creation process.

Upholding Standards of Taste, Decency, and Technical Criteria

Clearcast’s criteria for taste, decency, and technical standards are non-negotiable. They scrutinize every aspect of an ad to ensure it aligns with societal norms and technical broadcasting standards, a process we facilitate by aligning creative content with regulatory expectations.

The Critical Role of ‘Supers’ and the Harding Test

‘Supers’, the on-screen text providing legal and regulatory information, are checked for clarity and compliance. The Harding test, a technical assessment for flashing images and regular patterns, is also a mandatory step to prevent the risk of inducing photosensitive seizures. Together, these checks form an essential part of the compliance process, ensuring that your ad is not only effective but also responsible and safe for all audiences.

Clearcast’s Library: Streamlining Asset Management

At Hightower Video, we understand the importance of efficient asset management in advertising. Clearcast’s Library system is a testament to this, providing a robust platform for managing your advertising assets with ease and precision.

Digital Asset Management Benefits

Clearcast’s Library offers a centralized digital asset management system that benefits marketing agencies by:

  • Organizing Assets: Keeping all your ad materials in one accessible location.
  • Streamlining Processes: Facilitating quicker searches and retrievals of ad content.
  • Enhancing Collaboration: Allowing multiple users to access and work on ad materials simultaneously.

Upcoming Enhancements to Clearcast’s Library

Clearcast is committed to continuous improvement, and upcoming enhancements to the Library system are anticipated to include:

  • Advanced Search Capabilities: Making it easier to find specific assets quickly.
  • User Experience Improvements: Ensuring a more intuitive and efficient workflow.

The Clock Number: A Unique Identifier

The Clock Number in Clearcast’s Library is crucial for:

  • Tracking: Serving as a unique identifier for each TV commercial.
  • Organization: Helping to categorize and manage commercials throughout the clearance process.

By leveraging Clearcast’s Library, you’re not only ensuring compliance but also enhancing the efficiency and effectiveness of your ad campaigns.

CopyCentral: A Hub for Ad Submission and Approval

Navigating the ad submission and approval process can be complex, but with CopyCentral, Clearcast has streamlined this journey. As experts in video production and compliance, we at Hightower Video are well-versed in maximizing the benefits of CopyCentral for our clients.

Comprehensive Functionality for Marketing Agencies

CopyCentral offers a suite of functionalities designed to simplify the ad clearance process:

  • Script and Ad Submission: Agencies can submit scripts and ads directly through the system.
  • Real-Time Tracking: You can track the status of your submissions and receive immediate updates.
  • Integrated Feedback Loop: Direct communication with Clearcast ensures any issues are promptly addressed.

Streamlined Submission and Delivery

CopyCentral’s efficient handling of submissions includes:

  • Digital FTP Submission: Secure and fast transfer of your ad files.
  • Automated Technical Checks: Ensuring your ads meet all technical requirements before submission.

VoD Commercials Approval

For VoD commercials, CopyCentral plays a pivotal role:

  • Clearcast Approval: VoD ads require Clearcast’s approval, and CopyCentral is the gateway for this process.

Enhanced User Experience with Innovative Tools

CopyCentral enhances the user experience by providing:

  • Online Flash Test: To prevent epilepsy triggers in ads.
  • Supers Calculator: To ensure on-screen text meets regulatory standards.

By leveraging CopyCentral’s capabilities, you’re ensuring that your ad submissions are not only compliant but also positioned for success in the fast-paced world of advertising.

Empowering Agencies with Clearcast Training

Navigating the complexities of ad clearance requires not only a keen understanding of the current regulations but also a commitment to continuous learning. Clearcast provides comprehensive training opportunities, and we at Hightower Video are here to guide you through accessing and benefiting from these educational resources.

Accessing Clearcast’s CPD Certified Programme

Clearcast’s CPD (Continuing Professional Development) Certified Programme is designed to enhance your expertise in compliant ad creation. Here’s how you can access it:

  • Registration: Sign up through Clearcast’s official website to enroll in the programme.
  • Courses: Choose from a range of courses tailored to different aspects of the advertising clearance process.

Comprehensive Resources for Understanding Regulations

To help you grasp the nuances of advertising regulations, Clearcast offers a wealth of resources:

  • Guides and FAQs: Detailed guides and frequently asked questions provide clarity on complex topics.
  • Glossary: A comprehensive glossary helps demystify industry jargon.

The Impact of Continuous Learning

Engaging with Clearcast’s training and resources has a direct impact on the efficacy of your ad submissions:

  • Improved Compliance: Stay updated on the latest advertising standards to ensure your ads are always compliant.
  • Enhanced Efficiency: Knowledge of Clearcast’s systems streamlines the clearance process, saving you time and resources.

By investing in these training opportunities, you’re not only elevating your agency’s expertise but also ensuring that your ad campaigns are built on a foundation of compliance and best practices.

Championing Sustainability and Inclusivity in Advertising

Clearcast’s commitment to shaping a future where advertising not only informs but also respects and protects, is evident in their proactive initiatives. As a partner in this journey, we at Hightower Video align our services with these values, ensuring that your ads contribute positively to the industry’s sustainable and inclusive direction.

Fostering Environmental Responsibility

Clearcast has taken significant steps to promote environmental responsibility:

  • Eco-Friendly Practices: Encouraging the use of sustainable practices in ad production.
  • Green Messaging: Supporting ads that spread awareness about environmental issues.

Advancing Inclusivity in Ad Content

Inclusivity is at the heart of Clearcast’s initiatives:

  • Diverse Representation: Advocating for ads that reflect the diversity of society.
  • Inclusive Guidelines: Developing criteria that foster respect and equality in ad content.

The Role of Barb Spot Ratings Contract

The Barb spot ratings contract plays a pivotal role by:

  • Measuring Impact: Providing insights into how environmentally-focused and inclusive ads perform.
  • Guiding Decisions: Helping advertisers understand the value of responsible ad content.

Long-Term Commitments with Stakeholders

Clearcast’s long-term contracts with stakeholders underscore a shared vision:

  • Quality Advertising: Ensuring a consistent standard of advertising that upholds values of sustainability and inclusivity.
  • Industry Collaboration: Fostering partnerships that drive positive change in advertising practices.

Through these initiatives, Clearcast not only sets the bar for responsible advertising but also ensures that the industry moves forward together, a vision that we at Hightower Video are proud to support.

Clearcast’s Operations Within the Legal Framework of England

Clearcast operates as a pivotal entity within the UK’s advertising landscape, ensuring that commercials aired on television adhere to the stringent standards set forth by the nation’s legal framework. As a private company, Clearcast is not directly governed by public law, yet it plays a crucial role in the self-regulatory structure that governs UK advertising.

The High Court’s Stance on Judicial Reviewability

In 2016, the High Court rendered a decision that Clearcast’s actions are not subject to judicial review, emphasizing its status as a non-governmental organization. This ruling was significant as it clarified the boundaries of Clearcast’s authority and its operational independence within the industry.

The Impact of Private Company Status

As a private entity, Clearcast operates with a degree of flexibility that allows it to swiftly adapt to the evolving needs of the advertising sector. This status, however, does not exempt it from upholding the high standards expected by both the industry and the viewing public.

Navigating Legal Challenges

Clearcast has faced legal challenges, such as the notable Greenpeace/Iceland Foods incident, where it upheld the non-political advertising rules by denying the airing of a campaign. Such instances underscore Clearcast’s commitment to maintaining the integrity of advertising content in alignment with established regulations.

By navigating these legal and ethical considerations, Clearcast ensures that the commercials you entrust to our platform, Hightower Video, are not only creatively compelling but also fully compliant with the UK’s advertising standards.

Co-Regulation and Post-Airing Regulation: Clearcast and ASA’s Partnership

Navigating the regulatory landscape of TV advertising can be complex. Clearcast and the Advertising Standards Authority (ASA) work in tandem under the oversight of Ofcom to maintain the integrity of TV commercials. At Hightower Video, we ensure that your commercials not only meet these standards but also resonate with your audience.

The Co-Regulatory Framework

Under Ofcom’s umbrella, Clearcast and ASA’s co-regulation ensures:

  • Pre-Clearance: Clearcast reviews and approves commercials before they air, focusing on compliance with BCAP codes.
  • Monitoring: ASA monitors commercials post-airing, addressing any viewer complaints and enforcing standards.

ASA’s Role in Post-Airing Regulation

After your commercial airs, ASA steps in to:

  • Handle Complaints: Viewers can report any concerns to ASA, who will investigate the validity of these claims.
  • Enforce Standards: If a commercial is found to be non-compliant, ASA can take action to rectify the issue.

Upholding Commercial Integrity

Together, Clearcast and ASA ensure:

  • Trust: They maintain public trust in TV advertising by ensuring that all commercials are honest and decent.
  • Compliance: They enforce adherence to advertising standards, protecting both consumers and brands.

Complaints and Enforcement Process

If issues arise, the process is clear:

  • Investigation: ASA investigates complaints and collaborates with Clearcast if necessary.
  • Resolution: They work towards a resolution, which may include amending or withdrawing the commercial.

By understanding and adhering to these regulatory processes, we at Hightower Video help you navigate the complexities of ad compliance, ensuring your content is not only creative but also conscientious.

Leveraging Technical Tools for Ad Submission

In the intricate process of ad submission, the right technical tools are indispensable. Clearcast supports a variety of industry-standard software to ensure that your commercials are not only compliant but also delivered in the highest quality possible.

Supported Software for Streamlined Submissions

Clearcast’s systems are compatible with a range of technical tools, including:

  • Telestream Switch: For quality control and format verification.
  • Adobe Media Encoder: Utilized for converting and compressing ad files to meet broadcast specifications.

These tools are integral to the submission process, and we at Hightower Video are adept at using them to ensure your content meets all technical requirements.

Best Practices for File Compression and Submission

To maintain the integrity of your commercials during the submission process, it’s crucial to follow best practices:

  • Optimal Compression: Using settings that balance quality with file size.
  • Format Adherence: Ensuring your files conform to Clearcast’s specifications.

Navigating High-Viewership Periods

During peak advertising times, such as the holiday season, adhering to guidelines becomes even more critical:

  • Advance Submission: Planning for longer lead times due to increased volume.
  • Rigorous Quality Checks: Paying extra attention to technical details to avoid delays.

By following these guidelines and utilizing the supported tools, you can trust that your ad submissions will be handled efficiently and effectively, keeping your campaign on track for success.

Clearcast Plus: Elevating Marketing Agency Services

In the dynamic world of advertising, Clearcast Plus emerges as a beacon of advanced support for marketing agencies. At Hightower Video, we leverage Clearcast Plus to enhance your campaign’s reach and effectiveness.

Tailored Services with Clearcast Plus

Clearcast Plus offers a suite of premium services designed to streamline the ad clearance process:

  • Fast Track Clearance: For urgent campaigns, ensuring your ad gets to market swiftly.
  • Extended Advice: Providing in-depth guidance on complex campaigns or regulatory challenges.

Adding Value with Overnight Spot Ratings Analysis

Understanding the performance of your ad is crucial. Clearcast’s overnight spot ratings analysis provides:

  • Immediate Feedback: Gain insights into how your ad performed the previous night.
  • Strategic Planning: Use this data to make informed decisions for future campaigns.

Utilizing BARB Data for Targeted Campaigns

Clearcast harnesses BARB data to offer services that are both precise and insightful:

  • Audience Insights: Understand who is watching your ads and when.
  • Campaign Optimization: Tailor your ads to reach the right audience at the right time.

Campaign Data Standardization Support

To ensure consistency and comparability across campaigns, Clearcast aids in data standardization:

  • Uniform Metrics: Clearcast helps you align your campaign data with industry standards.
  • Comparative Analysis: This enables you to benchmark your campaign’s performance against others.

By integrating these services, we ensure that your campaigns are not only compliant but also poised for maximum impact.

Hightower Video: Navigating Clearcast Compliance with Expertise

Navigating the complexities of Clearcast’s compliance requirements demands a partner with both expertise and experience. At Hightower Video, we pride ourselves on our decade-long journey in the advertising industry, offering unparalleled guidance through the labyrinth of regulations.

Expertise in Clearcast Compliance

Our team at Hightower Video brings to the table:

  • In-depth Knowledge: We possess a thorough understanding of Clearcast’s compliance criteria and processes.
  • Strategic Guidance: We provide strategic advice to ensure your commercials are not just creative but also compliant.

Navigating the BCAP Code

With the BCAP Code setting the standard for responsible advertising, our services include:

  • Code Interpretation: We help you interpret the nuances of the BCAP Code.
  • Compliance Checks: Our experts conduct detailed reviews to ensure your content meets all regulatory requirements.

A Decade of Experience at Your Service

Our long-standing experience translates into tangible benefits for you:

  • Insightful Advice: We offer seasoned insights that can only come from years of industry involvement.
  • Proven Track Record: Our history of successful ad clearances speaks to our capability and reliability.

Comprehensive Content Creation Services

At Hightower Video, we offer a full spectrum of services to craft compelling, compliant content:

  • Creative Development: From concept to execution, we ensure your vision comes to life while adhering to compliance standards.
  • Regulatory Alignment: Our content is not only engaging but also aligned with all regulatory and legal requirements.

By choosing Hightower Video, you’re not just getting a service provider; you’re gaining a partner committed to the success and compliance of your advertising campaigns.

Connect with Hightower Video for Clearcast Clearance

Navigating the Clearcast clearance process can be intricate and demanding. At Hightower Video, we specialize in providing expert guidance and support to ensure your commercials are not only compliant but also impactful. If you’re looking to streamline your ad clearance process, we’re here to help.

Reaching Out for Expert Assistance

To get in touch with us:

  • Contact Form: Fill out the contact form on our website for a prompt response.
  • Direct Communication: Reach out via email or phone for direct assistance from our experienced team.

We’re committed to providing you with the support you need, when you need it.

Partnering with Hightower Video

By partnering with us, you’ll benefit from:

  • Expertise: Our in-depth knowledge of Clearcast’s requirements ensures your ads meet all compliance standards.
  • Efficiency: We streamline the clearance process, saving you time and resources.

Tailored Services for Your Agency

We understand that each agency has unique needs, which is why we offer:

  • Customized Solutions: Our services are tailored to meet your specific campaign requirements.
  • Flexible Support: Whether you need full-service assistance or guidance on specific aspects of the clearance process, we adapt to your needs.

Choosing Hightower Video

Selecting Hightower Video means:

  • Reliability: Trust in our decade-long experience navigating Clearcast’s systems.
  • Quality: We ensure that your content is not only compliant but also resonates with your target audience.

For expert assistance with Clearcast clearance, reach out to Hightower Video today. Let’s create compelling content that stands out and stands up to the highest standards.

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