SanDisk SD card global promo


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The Challenge

SanDisk’s creative agency FK3 asked us to produce a global promotional video for their new range of SD cards. This video would be shown on SanDisk’s social media channels and at point of sale around the world.

The Idea

We joined FK3 in conceptualising a fun, vibrant film which could be seen anywhere and not look regional. We cast an international looking cast of young people enjoying themselves with electronic devices powered by the extra memory of SanDisk’s product. We shot in London and on the south coast – fortunately mother nature was on our side – making West Wittering in West Sussex look like California!


directed by Evan Pugh // produced by Luke Cairns // as Butchers Hook Video

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We’ve been impressed by Hightower’s quick, deep understanding of our client’s products, as well as their approach to the production process.

N.Cole - FK3