Swell Hair “how to” video


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The Challenge

We worked with our returning client, Swell Hair to produce a series of “how to” videos for their premium hair products.

The Idea

The concept behind these videos was to make it very minimal “Apple-eque”. The videos were as unfussy as we could manage, model, pack shots with the infinity background. Very classy and luxurious.


directed by Evan Pugh // produced by Luke Cairns // as Butchers Hook Video

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Good work as always

Jon - Swell