13 Oct When is the Best Time of Day to Advertise on TV?
Timing Is Everything Choosing the time of day to advertise is a crucial decision dependent on two primary factors, cost and...
Video Production
13 Oct What does Digital Media offer that TV Advertising does not?
What is digital media? Digital Media differs from traditional media primarily because it relies on connecting to the internet to enjoy...
13 Oct What is Second Screen Advertising?
Intertwining TV commercials and second-screen advertising Second screen advertising is a television marketing strategy designed to get customers to view more...
13 Oct What is the more effective Advertising Platform Broadcast TV (terrestrial) or Streaming Platforms?
Traditional TV versus OTT Streaming: Where Do They Differ? In today's world, the ever-increasing quality of internet services has led to...
13 Oct Should your First TV Advertising Campaign Focus on Response?
What is Direct Response Marketing? A direct response advertisement is defined as one that urges viewers to take immediate action. The...