12 Dec The Difference Between Direct Response and Brand Response TV Advertising
There are different approaches to advertising on television. All have their place, and all are powerful if used appropriately and...
Hightower Video Blog
12 Dec Video production in multiple languages
The production of video, whether it be corporate, web or even TV commercial can be a challenge when more than...
12 Dec Pro Video Camera geekery- Exploring picture profile settings on the Sony FS-100
This is the first of a couple of explorations into the use of picture profile settings on the FS-100. This...
12 Dec The value of using actors in a Corporate Video
Actors are a vital part of all sorts of corporate videos, from viral campaigns to sales presentations and product demonstrations....
12 Dec Video Production Roles – Director
Pre-production On a video production, the director will be involved right at the beginning, during the pre-production stage. Dependant on the...