Today I’m going to talk about how you can achieve better results from your video marketing budget.
The first critical step is to work with a video production company who are driven by results. They really need to know their beans and understand you, your company and your goals.
How do you know that you’ve found the right production company? Here are a few cheeky hacks for you –
Look at previous content and results. Who have they worked with? What have they achieved for these other companies or agencies? Are these companies happy to provide a testimonial?
Experience, what is their showreel like? Do they have a good amount of experience working within your company vertical? How many years of experience do they have?
Credibility. What’s their reputation in the industry? What are their company financials like? I always make a point of checking Company’s House before engaging a new partner. It’s always a red flag if they have county court judgements or lots of debt.
From the production company’s point of view, it’s ultimately all in the research and truly understanding your audience. If the production company gets this and does their homework, they’re far more likely to achieve your goals.
Also, this doesn’t have to be all about you. A strong production company will pride themselves on their work. Reputation counts for everything in such a crowded industry.